A statement from the MTN Nigeria on Thursday revealed that the telco has launched a unified customer engagement platform, EnGauge.

The platform is designed to enable small-to-medium enterprise business owners administer transactions with customers, potentially increasing their productivity significantly.

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The app, developed in partnership with Ajua, an African start-up, offers innovative customer management solutions.

MTN said, following installation and registration, businesses were automatically provided with a unique Unstructured Supplementary Service Data code that allows their customers to interact, transact and communicate with them in real-time.

“With MTN Engauge, entrepreneurs can securely receive payment, track transactions with each of their customers and glean valuable insights to serve them better based on their preferences and buying behaviour,”

Chief Enterprise Business Officer, MTN Nigeria, Lynda Saint-Nwafor, added that EnGauge is the ideal platform for business owners and entrepreneurs to thrive in the ‘new normal’.

She said, “Entrepreneurs have had to re-organise their core business models through backward and forward integration to maintain relevance. The EnGauge mobile application helps make this possible and seamless,”

The Founder and Chief Executive Officer of Ajua, Kenfield Griffith, said the app would help solve challenges SMEs experience, from digitally engaging their customers to cash management.

He added that, with MTN as a partner and their reach across the continent, it is believed that MTN EnGauge will have a positive and impactful trajectory, driving transformational business growth for SMEs.

The telecommunication company added that the solution was downloadable on the Google Play store and it is only available on the MTN network.