DEADLINE: 27TH APRIL, 2021
JHPIEGO
REQUEST FOR PROPOSAL (RFP) FOR CREATIVE AGENCY FOR USAID-JHPIEGO CHOICE PROJECT

OVERVIEW AND PROJECT BACKGROUND
Jhpiego Nigeria through the Choice Award seek a full-service, Nigeria-based creative agency with experience developing audience insights, brand and campaign communication strategy, and campaign content and assets across a full suite of communication vehicles (e.g., digital, social, out of home, radio, etc.) and experience targeting both adolescents and healthcare providers (HCP). Ideally, the selected agency will also have experience working on sexual and reproductive health or similar behavior change campaigns and be committed to helping make Nigerians lives better.

This tender supports the Collaboration for HIV Prevention Options to Control the Epidemic (CHOICE), a two-year collaboration funded by USAID, in partnership with PEPFAR, through the RISE and Epic programs. The Collaboration aims to address technical gaps and support national scale-up of antiretroviral (ARV)- based HIV prevention products (collectively referred to as PrEP) among Adolescent Girls and Young women (AGYW).

SCOPE OF WORK:
The selected agency will partner to develop campaign and content aimed at both AGYW and healthcare providers through participating in 2 phases of the project as follows:

(a) Learning and Strategy Phase
(i) Participate in a week of Human Centred Design (HCD-lite) workshops with AGYW and develop 5-7 rapid prototype concepts for audience feedback (prototypes might include: poster mockup, dialogue and rough description of a role play or video, etc.)

(ii) Review documentation for any workshops or other research, including research about implementing PrEP in other countries that took place prior to agency engagement

(iii) Provide thought-leadership to developing creative brief based on audience learning and insights.

(iv) Participate in up to 3 stakeholder interviews and interview gathering sessions with health providers.

(b) CAMPAIGN DEVELOPMENT AND PRODUCTION PHASE:
The agency works with AGYW and design team to develop content targeting AGYW and content targeting healthcare providers.

This tender requests costs and fee structure for participation in both phases. We expect to refine the specific deliverables for phase 2 at the end of the learning and strategy phase. We will communicate changes and/or refinements in the brief.

AGENCY QUALIFICATIONS:

  • Demonstrated experience in the following technical areas:
  • Creative strategy and campaign development
  • Multi-channel campaign content and activation across a breadth of communication vehicles (digital communication, social media, out of home, community activation, radio, etc.); Experience in multiple Nigerian markets (peri-urban and rural)
  • Health change or other social development field (sexual and reproductive health and or HIV/AIDS a plus).
  • Campaigns targeting AGYW as well as professional audiences (e.g. HCP or similar).
  • Demonstrated ability to support the project’s cultural and programmatic needs;
  • An open-minded and flexible approach; willingness to try new things, learn and adapt (experience with HCD or similar empathic approaches a plus)
  • Commitment to dedicate an experienced account management structure (dedicated staff have relevant experience in campaigns / health marketing, sexual and reproductive health experience a plus).

PROCESS:
Kindly send an email to Benjamin.Makolo@jhpiego.org and NigeriaBidQueries@jhpiego.org requesting the bid document and further guidance on details of submission. E-mail subject should be “CHOICE BID DOCUMENTS”. In addition, we will take questions via email up to April 19, 2021.

All candidates will receive responses/answers on April 22, 2021, while final proposal submissions are due by 5:00 pm April 27, 2021.

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