DEADLINE: 21ST JUNE, 2021
SOCIETY FOR FAMILY HEALTH (SFH), NIGERIA
INVITATION FOR EXPRESSION OF INTEREST FOR MEDIA BUYING SERVICES FOR SOCIETY FOR FAMILY HEALTH.

Society for Family Health (SFH) was incorporated in 1985 and is a leading Non-Governmental Organisation (NGO), providing support to the Nigerian government in key areas of public health: HIV&AIDS prevention, family planning and maternal & child health, malaria, water and sanitation, and diarrhoea control. SFH works with the media to promote behaviour change and healthy lifestyles.

Over the last ten years, SFH has become increasingly active in addressing reproductive health and maternal and child health issues including family planning/child spacing HIV&AIDS, malaria and safe water systems. In furtherance of this, SFH implements interventions using mass media to serve key target populations that are often dispersed throughout both urban and rural difficult-to-reach locations. SFH combines mass media and inter-personal communication (IPC) to promote healthier lifestyles among Nigerians, creating demand for products and services at the community level.

The Global Fund to fight AIDS, Tuberculosis and Malaria (GFATM) approved the funding of malaria interventions in 13 states of Nigeria. These states include Adamawa, Delta, Gombe, Jigawa, Kaduna, Kano, Katsina, Kwara, Niger, Ogun, Osun, Taraba and Yobe states. The interventions approved for implementation include malaria case management, vector control and Social and Behavioural Change (SBC). SFH has been appointed Sub-Recipient to implement SBC strategies in the 13 States for the Global Fund Malaria 2021 – 2023 project; hence it has become imperative to retain an advertising Agency to manage the media planning and buying of SFH mass media campaigns on radio and television across the 13 states for two (2) years in the first instance.

SFH invites submissions from qualified Agencies to deliver on the mandate below.

Objective of service:
To manage the Media Planning, Buying and Placement of SFH Mass Media Campaigns on radio and television across 13 States.

Specific Activities:

  • Media planning, buying and placement on the estimated volume staggered to capture the various possible spend blocks e.g. from N70 million to N150 million, N150 million to N200 million and N200 million and above.
  • Develop strategic media plans for each campaign with strong levels of opportunities using current media rating reports.
  • Negotiate volume discounts with the various stations.
  • Break campaign on SFH’s behalf.
  • Send in detailed monthly reports which should be informed by the media monitoring report for each month/media campaign.
  • Supply media landscape information every quarter which will capture developments in the media (new media vehicles, trends in popularity and reach, new media opportunities etc.)

A:  Eligibility Criteria
To be eligible for consideration, interested Agencies must provide the following details:

  1. Profile of the organisation, including organisation’s Certificate of Incorporation, physical address, and contacts (telephone and email).
  2. Tax Clearance Certificate for 2017, 2018 and 2019
  3. Recent audited account (i.e. for 2019 at the minimum).
  4. Evidence of previous media planning and buying services/ carried out (e.g. Purchase Orders, contracts, Memorandum of Understanding, Service Completion Certificates, e.t.c.);
  5. Evidence of the availability of qualified personnel for carrying out the media buying services;
  6. Evidence of Compliance with the Provision of the Pension Reform Act 2004 (Certificate of PENCOM Registration and most recent remittance).

Note: Bidders employing or having in their management structure SFH staff members and family are exempted from participating in this bid.

B:  Evaluation and Selection of the media agency:

  1. A technical panel will be constituted to review the EoI and shortlist Applicants to proceed to the next stage of Request for Proposals (RFP) based on the criteria listed above.
  2. At this stage, a ‘yes’ or ‘no’ qualifier will be used to rate all the points above, and only bidders with an ALL yes qualifier, to the above listed criteria will proceed to the next stage.
  3. Only companies that satisfy the Pre-qualification requirements will be contacted with Requests for Proposal (RFP) document.
  4. This advertisement shall not be construed as a commitment on the part of SFH to appoint any organization nor shall it entitle any organisation to claim any indemnity from SFH.
  5. All costs incurred by bidders as a result of this process and any subsequent requests for information shall be borne by the bidding organizations. This would include any costs incurred during functional demonstrations and subsequent meetings and negotiations.
  6. This publication and the Service Brief can also be found on the following website: sfhnigeria.org (see vacancy tab on the website home page).
  7. The modification or withdrawal of bids/proposals shall be allowed if the request is received prior to the bid closing time. Modification or withdrawal requests must be made in writing and signed by an authorized signatory of the bidder. Telephone requests shall not be considered (the bid withdrawal/replacement template can be found on SFH website).
  8. The modification or withdrawal of a bid does not disqualify a bidder from submitting another bid on   the same tender, as long as the bid is received prior to the closing date. Modification or withdrawal requests received after the closing time will not be allowed.
  9. Bidders should take account of the expected delivery time required, and are responsible to ensure that proposals are received at SFH by the due date and time. Lost or misdirected courier packages received after the due date and time may be considered as having been submitted late.
  10. Bids are to be submitted in a sealed envelope; SFH would not be held liable for the outcome of any bid received unsealed.

Interested bidders are welcome to visit the SFH website (www.sfhnigeria.org) for clarifications, enquiries or general information sourcing. This can be done by clicking on the banner link (GFMal-SFH-Media-Buying) on the home page of the website. Such information should be requested not later than 5 days (i.e., not later than 15th of June 2021) after publication. Bidders are informed that all clarifications will not be sent to the bidders requesting but shall be published on the SFH website. All responses to request for clarifications shall be posted on SFH website for all bidders to access and the responses to your clarifications will be placed on the website within 48hrs.

Submission of Applications/Closing Date
The code MEDBUY/GFMAL/SFH-21 should be boldly written on the top right corner of the Pre-qualification submission envelope. Name of organisation tendering should also be clearly written on the rear of the envelope. Failure to do this will lead to disqualification.

The sealed envelope containing two hard copies of the submission should be addressed to the following:

The Head,
Procurement Division,
Justice Ifeyinwa Nzeako House,
Society for Family Health (SFH)
8 Port-Harcourt Crescent
Off Gimbiya Street,
Area 11, Garki, Abuja.

Note: The closing date for receiving the application is 21st of June 2021 (i.e. 10 working days from the day of publication). Any application received after the stipulated ten (10) working days will not be accepted.

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