DEADLINE: 27TH MAY, 2022
GLOBAL ALLIANCE FOR IMPROVED NUTRITION (GAIN)
REQUEST FOR PROPOSALS FOR INTERVENTIONS COMMUNICATION ASSETS AND RADIO MARKETING CONTRACTOR FOR IMPLEMENTATION ACTIVITIES IN KEBBI AND SOKOTO STATES
ABOUT GAIN
The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, we aim to transform food systems so that they deliver more nutritious food for all people.
At GAIN, we believe that everyone in the world should have access to nutritious and safe food. We work to understand and deliver specific solutions to the daily challenge of food insecurity faced by poor people. By understanding that there is no “one-size-fits-all” model, we develop alliances and build tailored programmes, using a variety of flexible models and approaches.
We build alliances between governments, local and global businesses, and civil society to deliver sustainable improvements at scale. We are part of a global network of partners working together to create sustainable solutions to malnutrition. Through alliances, we provide technical, financial and policy support to key participants in the food system. We use specific learning, evidence of impact, and results of projects and programmes to shape and influence the actions of others.
Headquartered in Geneva, Switzerland, GAIN has representative offices in Denmark, The Netherlands, the United Kingdom, and the United States. In addition, we have country offices in Bangladesh, Ethiopia, India, Indonesia, Kenya, Mozambique, Nigeria, Pakistan, and Tanzania. Programmes and projects are carried out in a variety of other countries, particularly in Africa and Asia.
BACKGROUND
EatSafe (Evidence and Action Towards Safe, Nutritious Food) aims to generate evidence and knowledge of the potential of increased consumer demand for safe food to substantially improve the safety of nutritious foods in informal market settings in low- and middle-income countries (LMICs). The five-year program is funded by USAID and is undertaken by a consortium led by GAIN and containing the International Livestock Research Institute (ILRI), Pierce Mill Education and Media as well as Busara Centre for Behavioural Economics (Busara). In Nigeria, where GAIN holds a country office, programme activities will be focused on different cities and markets within Kebbi and Sokoto States. Phase I objectives involved conducting formative research and generating evidence on consumer and vendor knowledge, perceptions, needs, choices, and practices related to the safety of nutritious foods purchased in informal markets, as well as evidence on hazards associated with the market and the target food commodities. The program is currently on its Phase II activities which (amongst others) includes the implementation and rigorous testing of behaviour change interventions to empower consumers and vendors to demand and sell safer food in traditional markets.
Key to the Phase II of the program is the testing and implementation of interventions designed in based on the results of Phase I. In one market each in Kebbi (Central) and Sokoto (Dankure), GAIN will be implementing the following five interventions:
- An Alliance for Safe Food to bring together all stakeholders around the issue of promoting food safety in traditional markets
- A Safe Food Stand in the market to disseminate and engage consumers with relevant food safety content
- A safe food brand/certificate and award for vendors implementing best food safety practices-post-training and other awareness, sensitization and mobilization channels
- A safe food commodity festival or event in the market or other preferred location near it to celebrate benefits of food safety compliance by actors/stakeholders in the food supply chain
- A safe food radio show to tell human-centered, context specific stories on food safety to stimulate hearers’ interest and understanding to encourage or enable them initiate and/or improve positive behaviors.
To this end, GAIN will need several communication materials tailored for each intervention (including but not limited to: banners, certificates, pamphlets, checklists, training manuals, props, stickers, etc.). GAIN will provide written content for the materials (including new and novel behavioural messaging), and provide previously completed primary research on consumer and vendor perspectives to help guide the consultant. All materials must have consistent and compliant USAID Feed the Future branding and marking per EatSafe requirements and must be culturally-relevant and reflective of local contexts (see below).
SCOPE OF WORK AND DELIVERABLES
GAIN seeks a Communications and Marketing organization (Contractor) to support the design and printing of communications materials and assets to support EatSafe’s interventions in Nigeria. In addition to the communication materials, GAIN seeks an organization that can support the development and implementation of the radio show marketing campaign in Birnin Kebbi and Sokoto. The contractor will work in coordination with GAIN staff in the Nigeria and United States country offices and with other program partners (i.e., consortium partners as listed above) as needed. Under the direction of GAIN staff, the broad objectives of the work to be undertaken by the Contractor are twofold:
SUBMISSION
Interested organizations should send: (a) maximum 8-page expression of interest including qualifications, prior relevant experience with examples of previous communication materials, available structures and staff, and a preliminary workplan with estimated work days with daily rates and detailed budget; and (b) brief (< 3 pages) CV for each key staff member, highlighting recent relevant experience to: rfp@gainhealth.org by May 27th, 2022 Please use the subject line ‘EatSafe in Nigeria Intervention Communications Contractor when responding.
Note: Local Nigerian organisations with the required experience and capacity are encouraged to apply.
DEADLINE
Completed proposals should be submitted to rfp@gainhealth.org before May 27 2022 at 23:00 West Africa Time (GMT+1).
