Palladium- Request For Proposal (RFP) For Consultancy Services (4 Lots)

DEADLINE: 2ND MAY, 2023
PALLADIUM
USAID INTEGRATED HEALTH PROGRAM (IHP)
REQUEST FOR PROPOSALS (RFP) FOR CONSULTANCY SERVICES

Title: Subcontract for:

1. Building the marketing and sales capacity of SHIS.
2. Conducting market segmentation analysis and development of effective and targeted marketing strategies.
3. Facilitate efforts of the SHIS to implement effective and targeted marketing strategies,
4. Facilitate efforts of the SHIS to enroll [up to 20,000 persons in Bauchi, Sokoto and FCT and up to 10,000 in Ebonyi] from the iformal and formal private sector SMEs into the SHIS

The Integrated Health Program is a USAID funded 5-year project with the goal to contribute to reductions in child and maternal morbidity and mortality and to increase the capacity of health systems (public and private) to sustainably support quality primary health care (PHC) services for reproductive health/family planning, maternal, new-born, and child health, nutrition, and malaria (RMNCH+NM). With government, community, and private sector partners, IHP strives to achieve three objectives: (1) strengthen health systems supporting PHC services, (2) improve access to PHC services, and (3) increase quality of PHC services.

Palladium invites applications from suitably qualified Firms as subcontractors to provide Technical Assistance to strengthen the capacity of marketing units of Social Health Insurance Authorities (SHIAS) in Bauchi, Sokoto, Ebonyi and FCT to increase health insurance coverage among the informal and formal private sector (small and medium-sized enterprises (SMEs]), to achieve progress towards Universal Health Coverage (UHC) in the mentioned states. The subcontract will help the marketing units to conduct a marketing segmentation analysis and develop and implement a targeted marketing strategy to expand enrolment of the informal sector and private formal sector SMEs. The subcontract will support the SHIAS in strengthening collaboration with the relevant Ministries, Departments and Agencies (MDAs), USAID implementing partners particularly Breakthrough Action-Nigeria (BA-N), other stakeholders and target beneficiary groups that are critical to the success of the project.

Scope of Work and Standards:
The subcontractor will conduct the following tasks:
A. Build the marketing and sales capacity of SHIS.
B. Conduct a market segmentation analysis and develop effective and targeted marketing strategies.
C. Facilitate efforts of the SHIS to implement effective and targeted marketing strategies,
D. Facilitate efforts of the SHIS to enrol [up to 20,000 persons in Bauchi, Sokoto and FCT and up to 10,000 in Ebonyi] from the informal and formal private sector SMEs into the SHIS.
A. Build marketing and sales capacity of SHIS.

• Build the capacity of the SHIS marketing unit on health insurance marketing and sales. This will be accomplished through:
• conducting a baseline capacity assessment.
• developing a capacity building plan to fill the identified capacity gaps.
• delivering capacity development sessions and providing on-the-job coaching and mentoring to the SHIS marketing unit to conduct marketing, sales, and enrolment.
• Assist SHIS to facilitate engagements and collaboration with stakeholders and beneficiaries, including associations of the informal sector and formal private sector SMEs.
• Support the SHIS to develop a sustainability plan for technical and financial management of the informal sector and formal private sector SMEs enrolment.

B. Conduct a market segmentation analysis and develop effective and targeted marketing strategies.

• Support SHIS to conduct a market segmentation analysis to guide the review, revision/development and implementation of a targeted marketing strategy and an action plan for the different population groups.
• Based on outcomes from the analysis, support SHIS to review, revise/develop a health insurance marketing strategy and an action plan tailored to the need of the various segments of the population.
• Provide technical assistance to SHIS to develop marketing materials, products, and promotion materials.

C. Facilitate efforts of SHIA in the target States to reach around 100,000 people across each of the States and FCT with different marketing activities and events.

• According to the health insurance marketing strategy assist the SHIS to execute the marketing and sensitization activities targeted at the informal sector various segments, and formal private sector SMEs. These may include, but not limited to, convening of meetings with associations (labour and transport unions, agricultural associations, religious associations, women’s groups, cooperatives, and small and medium enterprises), setting up of enrolment kiosks in population dense communities, conferences, power point presentations, among others, for marketing and sales of the schemes.
• Work with the SHIS and Breakthrough Action-Nigeria (BA-N) to develop marketing materials including health insurance information and promotional materials for effective health insurance awareness.
• Assist SHIS to involve the Community Health Influencers, Promoters and Services (CHIPS) to raise awareness based on the market segmentation strategy and promote enrolment of individuals and families.
• Strengthening SHIS capacity on M&E of health insurance marketing and enrolment activities, to routinely assess the progress and challenges of the marketing activities and ensure timely course correction.

D. Facilitate efforts of SHIA in the target States to enrol clients from the informal sector and private formal sector SMEs into the SHIS.

• Through a variety of appropriate marketing strategies, subcontractor will assist SHIA in the target states to enrol clients from the informal sector and SMEs in accordance to the SHIA enrolment plan (up to 20,000 persons in each of the target states of Bauchi, Sokoto and the FCT and up to 10,000 in Ebonyi)

Please see the main RFP for the full list of the deliverables.

This RFP is open to Nigeria-registered Health Management, Health Insurance Management organizations, training and Consulting Firms who are technically capable of handling these tasks. This will be a subcontract that pays for pre-defined milestones and deliverables.

Instructions for submitting the Proposal:

1. Submit a cover letter indicating interest in applying for a subcontract to provide the required services in Bauchi, Sokoto, Ebonyi states and the FCT (Please state the state you are applying for)
2. Submit proposal, detailing the management approach, technical approach, detailed work / implementation plan, key/ non-key personnel among others.
3. Submit detailed budget.
4. As a general reminder, all Offerors are responsible for compliance with all applicable Nigerian laws including the most recently adopted National Health Insurance Act.
5. Offerors are free to respond to ALL or only one RFP and submit an offer for one or all the states. Offerors should submit a separate proposal for each RFP/state.
   

Full application package can be downloaded from this link: https://bit.ly/40QwgZP

Contracts Team Contact Details:

Issuance of this RFP does not constitute a Contract commitment, nor does it commit Palladium to pay for costs incurred in the preparation and submission.

Closing date of Submission: May 2, 2023- 11.30pm (WAT)