Gavi Alliance- Request For Proposals For The UX Review, Design And Development Of Gavi’s Corporate Website

DEADLINE: 15TH SEPTEMBER, 2023
GAVI ALLIANCE
REQUEST FOR PROPOSALS FOR THE UX REVIEW, DESIGN AND DEVELOPMENT OF GAVI’S CORPORATE WEBSITE
068-2023-GAVI-RFP (V2) 

ANNEX 1: RFP SCOPE AND REQUIREMENTS

Background and Introduction:
Gavi, the Vaccine Alliance (“Gavi”) is looking to carry out a site-wide revamp of its corporate website, Gavi.org, with a view to a launch a new version of the website in 2024.

The purpose of this RFP is to identify and contract a Service Provider that will help Gavi in managing the revamp – from UX research to design to development and launch.

Gavi is a public-private partnership that helps vaccinate half the world’s children against some of the world’s deadliest diseases. Since its inception in 2000, Gavi has helped to immunise a whole generation – over 1 billion children – and prevented more than 16.2 million future deaths, helping to halve child mortality in 73 lower-income countries. Gavi also plays a key role in improving global health security by supporting health systems as well as funding global stockpiles for Ebola, cholera, meningococcal and yellow fever vaccines. After two decades of progress, Gavi is now focused on protecting the next generation, above all the zero-dose children who have not received even a single vaccine shot.

RFP Timelines:

he proposed timeline set out above indicates the process Gavi intends to follow. If there are any changes to this time plan, Gavi will notify all Bidders of this in writing.

Gavi Project
The current version of Gavi.org was launched in Q4 2019. It was developed based on a simple UX review. The revamp included a CMS-switch to Drupal. Due to the pandemic and multiple priorities, Gavi.org has been subject to patchwork and ad-hoc development. As a result, site users struggle with navigation and multiple call-to-actions. Across the site, there are several brands and identities (Gavi, VaccinesWork, COVAX, ZDC, INFUSE, etc.), which makes it difficult for site users to approach and understand the essential role and function Gavi plays in global health. Meanwhile, the editor’s view (in Drupal) needs to be optimised to ensure that users work as efficiently and effectively as possible.

Since its launch in March 2020, Gavi’s blog – VaccinesWork – has grown to become a reference for scientifically accurate and timely information on vaccines. It received the European Excellence Award for best micro website in 2022. As of January 2023, VaccinesWork counts for close to 70% of all traffic to the Gavi website and the Communications team anticipates a high volume of both organic and paid web traffic to continue in 2023 and 2024.

Some sections of the Gavi website have seen no updates since 2019.

The main objective of the 2024 revamp is to create a new website that is light, simple and effective in terms of content and navigation, enabling internal and external users to quickly and easily understand Gavi and find the information that they need. The new website – available in English and French – will have: smart navigation and search, clear entry points for key audiences; strong call-to-actions; mobile optimisation; design consistency; integration with data platforms; and a clear governance structure.

The purpose of this RFP is to identify and contract a Service Provider that will help Gavi in managing the revamp – from UX research to design to development and launch.

(1.1) Work Content
The tasks shall be performed for the Gavi’s Communications team under the supervision of Isaac Griberg, Senior Manager, Digital Engagement in close collaboration with Gavi’s Knowledge Management and IT Services team.

(1.2) Scope of Work
These activities are within the scope of the RFP and to be carried about by the Service Provider:

•   User research
•   UX audit
•   Site design iterations
•   Plan for legacy content
•   Testing
•   Implementations
•   Analytics audit
•   Knowledge transfer

These activities are not within the scope of the RFP and to be carried about by Gavi’s Communications team:

•   Content review
•   Content translation

(1.3) Deliverables
The following deliverables shall be produced through the completing these tasks:

•   User research: provide a comprehensive analysis of Gavi.org’s audience using online feedback tools. Use this to identify personas and their aims and objectives as well as user journeys.
•   Stakeholder interviews: gather feedback about Gavi.org from key stakeholders at the Gavi Secretariat and selected partners using an online survey tool and conversations.
•   UX audit: incorporating the findings from the evidence gathered above, provide a report with site design recommendations. This should include a sitemap, with sections and pages.
•   Site design iterations: following user research analysis, provide wireframe layouts and mock-ups for the new Gavi.org that address documented user issues and meet stakeholder requirements.
•   Plan for legacy content: recommend a strategy for dealing with the existing Gavi.org content, preferably with options that include a bulk change approach.
•   Testing: outline the testing plan for the new site and work with the Communications team to conduct the tests during a defined period. Present the results and a final design for the site.
•   Implementation: with guidance from the Communications team’s developers, develop the new site for Drupal, and provide files and code to implement the new design, templates and so forth.
•   Analytics audit: verify our current Google Analytics and Tag Manager setup and provide recommendations for improvements to how we measure and track data.
•   Knowledge transfer: provide the Communications team with a methodology and manual for continually improving UX. Document and provide a knowledge transfer session.

(1.4) Key Dates

This is a draft timeline with key actions for the project:

(1.5) Duration of the Work
The team would like to launch the new site in Q2/Q3 2024. The amount of time needed to complete each action of the project will be determined with the selected Service Provider.

(1.6) Location of the Work
The scope of shall be performed at the offices of the Service Provider.

(2) Bid Submission

(2.1) Preliminary Information

This section sets out the necessary preliminary information for Bidders to submit in consideration for delivering the Requirement against any resultant Contract. 

(2.2) Intent to Participate, Acceptance of Confidentiality requirements and Conflict of Interest  Declaration

Bidders’ are required to acknowledge their acceptance of the instructions and rules pertaining to this tender. Bidders are also required to provide the contract information for a representative who will be the point of contact for all matters relating to the RFP, no later than the Due Date for submission of Preliminary Information set out at Part 1 – RFP Timeline and Key Dates. Bidders are required to maintain confidentiality in all matters relating to this RFP and shall not disclose confidential information in connection with the RFP to any third party without prior written consent of Gavi.

Each Bidder must complete the Conflict of Interest online declaration and must immediately inform Gavi should a Conflict of Interest arise during the RFP process. A Conflict of Interest may result in the Bidder being disqualified from participating further in the RFP. This declaration must be provided to Gavi no later than the Due Date for Preliminary Information set out at ANNEX 1 – RFP Timeline and Key Dates.

The Intent to Participate and Conflict of Interest Declaration form can be accessed via the following link: Gavi Supplier Declaration Form

(3) Technical Proposal

(3.1) Technical Proposal Format
Bidders must submit their Technical proposals filling the below document and sending it to procurement@gavi.org before the Bid submission deadline:

(3.2) Technical Proposal Evaluation

Minimum Technical Score: 70%

(4) Financial Proposal
Bidders must submit their Financial proposals filling the below document and sending it to procurement@gavi.org before the Bid submission deadline:

(4.1) Financial Proposal Evaluation

Bidders must submit a copy of their Proposal to Gavi by email to: procurement@gavi.org

The subject heading of the email shall be “068-2023-GAVI-RFP– Technical Proposal – [Bidder Name]” and “XXX-2022-RFP-Gavi – Financial Proposal – [Bidder Name]”. Bidders may submit multiple emails (suitably annotated – e.g. Email 1 of 3) if the attached files are too large to suit a single email transmission.

Please ensure that the different Proposal elements are returned in either MS Office Format or PDF.