DEADLINE: 10TH JUNE, 2024
ETHNOCENTRIQUE LIMITED
REQUEST FOR PROPOSAL (RFP) FOR PR & MEDIA PARTNER
BACKGROUND
In alignment with the organization’s strategic vision to empower young Nigerians with dignified work opportunities, Ethnocentrique is launching the “Fashion MSME Skills and Cluster Development Programme.” This pilot intervention aims to provide standardized skills to 5,000 young individuals in Abia State, Nigeria, focusing on garment, footwear, and leatherwork through a cluster apprenticeship system.
The program also includes training, understudy, and internship opportunities with 1,000 Mastercraft persons (MCPs). Additionally, support will be extended to existing youth-led MSMEs in the identified cluster areas, offering business development support, tools, and networks to access new markets and
finance for growth.
Program Components:
a) Youth Apprenticeship: 5,000 young individuals provided technical skills in garment, footwear, and leatherwork through apprenticeship-styled training. The program will also provide nontechnical support to the participants, such as,
I. Business Soft Skills
II. Digital market tools and platforms to access new market opportunities
III. IP and other relevant legal and trade laws to inform and protect against copyright infringements, trademarks, etc.
b) Mastercraft Persons (MCPs): The program will also provide training, access to market, finance, and other relevant market opportunities for growth for 1,000 MCPs in the selected trade areas.
c) MSME Support: Business development assistance, access to finance, access to new markets, and other support services for 3000 existing youth-led MSMEs in the cluster areas.
Program Objectives:
The goals and objectives of this pilot program include the following:
a) Introduce and equip 5,000 young women and men with the skills and knowledge required to build a successful career in the fashion subsector of garment, footwear, and leatherwork.
b) Using the National Skills Qualification Framework (NSQF), assess and upskill 1,000 Mastercraft professionals with standardized and market-relevant skills to ensure the apprentices are being trained on current market-relevant skill sets.
c) Working with certified BDS providers to expand access to market linkages for the MCPs, their apprentices, and 3000 existing entrepreneurs / MSMEs operating within the clusters across Abia state.
d) Support the MSMEs and Apprentices to utilize online distribution channels i.e. Agogo Africa, etc.
e) Provide access to finance linkages via FCMB for the 3000 supported entrepreneurs.
f) In close collaboration with partner legal firms and relevant industry stakeholders, initiate conversations with the Nigeria Copyright Commission, on policy enforcement and increased awareness for intellectual property rights in the fashion industry.
g) Support the MSME Business Member Organizations to design and deploy public awareness advocacy campaigns to educate individuals and businesses about the dangers of intellectual property infringement in the fashion industry.
h) Empower youth with skills in garment, footwear, and leatherwork.
i) Facilitate partnerships between youth apprentices and experienced MCPs.
j) Support MSMEs for business growth and market access.
k) Contribute to sectorial and policy-based advocacy initiatives.
We seek the expertise of a competent Public Relations (PR) and Media organization that will play a pivotal role in enhancing the visibility, narrative, and overall impact of Ethnocentrique’s Fashion MSME Skills and Cluster Development Programme. This strategic partnership requires a firm with a proven track record in crafting and executing compelling PR and media campaigns, particularly in navigating the complexities of youth apprenticeship programs, Mastercraft persons (MCPs) training, and support initiatives for existing MSMEs. The selected organization will be instrumental in ensuring that our communication
strategies align with program objectives, cultivating a positive public image, and delivering impactful narratives that contribute to the success of this pilot program in Aba, Abia State, Nigeria.
Submission and Deadline:
This Request for Proposal (RFP) is issued to evaluate service providers that will be able to meet the required services as detailed in the scope of work. The deadline for submission is the 10th of June 2024.
Kindly ensure that all requested document (detailed proposal, work plan, company profile, budget breakdown, and team profile) are provided.
