National Identity Management Commission (NIMC)- Request For Expression Of Interest For Consultancy Services To Develop A Comprehensive Communications Strategy For The Nigeria ID4D Project

DEADLINE: 7TH MAY, 2021 FEDERAL REPUBLIC OF NIGERIA NATIONAL IDENTITY MANAGEMENT COMMISSION NIGERIA DIGITAL IDENTIFICATION FOR DEVELOPMENT PROJECT REQUEST FOR EXPRESSION OF INTEREST FOR CONSULTANCY SERVICES TO DEVELOPMENT A COMPREHENSIVE COMMUNICATIONS STRATEGY FOR THE NIGERIA ID4D PROJECT

(1.0) INTRODUCTION The Federal Government of Nigeria has received a credit from the World Hank, French Development Agency (AFD) & European Investment Bank (EIB) and intends to apply part of the proceeds to increase the number of persons with a National ID number, which would be issued by a robust and inclusive foundational ID system to facilitate improved access to public services.

The National Identity Management Commission (NIMC) – based in Abuja – is responsible for the implementation of the Nigeria Digital Identification for Development (ID4D) Project.

The project is comprised of four components-

(i) Strengthen the legal and Institutional Framework

(ii) Establish a Robust and Inclusive Foundational ID System;

(iii) Enable Access to Services through IDs; and

(iv) Project Management and Stakeholder Engagement.

The governance arrangements for project implementation consist of three structures:

(a) Project Ecosystem Steering Committee (PESC):

(b) Ecosystem Coordination Strategic Unit (ECSU); and

(c) the Project Implementation Unit (PIU)

A consulting firm is to be engaged to support the ECSU and NIMC to design a coherent project-wide Communications Strategy tor the ecosystem enrollment model and to support the ECSU and PIU in the development and implementation of communications campaigns.

(2.0) OBJECTIVES OF THE ASSIGNMENT The firm will design the Communications Strategy and materials with the aim of providing clarity on the new ecosystem enrollment model for both internal and external audiences. The objective is assuring the quality, lone and consistency of various communication products and stakeholder engagement efforts both internally and externally.

The objectives are: (a) To develop a comprehensive five-year Communications Strategy and guidelines for communications, knowledge sharing, public awareness and publicity:

(b) To develop a five-year communications action plan for effective and efficient communications about the ecosystem enrollment model,

(c) To support the ECSU and PIU in the implementation of the Communications Strategy and action plan.

(3) SCOPE OF SERVICES The scope of services covers conceptualizing, planning, organizing, directing, implementing and supporting the overall communication strategy and internal and external communications campaigns for the ID4D Project.

Task 1: Rapid situation analysis and assessment of best practice

This activity should ultimately result in a set of strategic choices that will guide the implementing agencies and ensure that objectives are achieved with maximum efficiency, effectiveness and minimum cost. This should he achieved by

(a) Working closely with the ECSU and PIU to determine the communication requirements that must be met to support the goals of the five-year ID4D Project;

(b) Undertaking a rapid situation analysis of the current communication and public relations activities being undertaken by NIMC.

(c) Assessing best practice internationally on communications in the ID sector

Task 2: Develop Communications Strategy and five-year action plan for the project to enhance the awareness, understanding, and knowledge of the ecosystem enrollment model

(a) For both internal and external communications the Strategy should enhance the awareness, understanding, and knowledge of the ecosystem enrollment model by identifying the target audiences and the communications objectives for each target audience (stakeholder mapping), identifying key messages and strategies for both internal and external communications that will guide the design and implementation of communications campaigns and specifying appropriate communication channels, dissemination methods and media such as video print web/online media traditional media and social media among others to effectively communicate key messages to specific stakeholders.

(b) For the 5-year communications plan: identifying and detailing approaches for fulfilling the communication requirements in a comprehensive and coordinated communication strategy, delineating roles and responsibilities of the ECSU and the PIU for implementing the communications strategy, preparing an action plan and implementation plan for the approved communication strategy; providing for customization of the strategy by enrollment partners or according to geopolitical zone/State: The strategy may provide guidelines for customizing the communications plans by enrollment partners and according to geographical location; and social media strategy: Develop a social media strategy (including informational chatbots) for handling various communications and information campaigns during the program implementation.

(c) Prepare a list of resource requirements (human and financial) and estimated implementation budget for the proposed communication strategy and action plan;

Task 3; Support the ECSU and PIU in the production and implementation of communications campaigns

(a) Support ECSU and PIU in engaging a Creative Agency: Develop a scope of work for engagement of a Creative Agency to develop various media in accordance with the branding guidelines in the communications strategy.

(b) Support ECSU and PIU in engaging a Media/Advertising Agency: Develop a scope of work for engagement of such an agency to plan and execute the various media and advertising activities as defined in the communications strategy. These will include activating campaigns across various channels.

(c) Develop delivery and packaging plans for messages which includes the design of various types of media products (e.g. print and electronic) that can be employed to promote the ecosystem enrolment model;

(d) Develop clear guidance for ECSU and PIU staff and for enrolment patterns to leverage websites and social media, stakeholder engagement (workshops, press conferences, etc.)., radio, TV, etc. for communications campaigns, including developing the Project’s online presence;

(e) Provide technical assistance and support to the communications personnel at the ECSU and PIU in the implementation of communications activities.

Task 4: Introduce a simple and effective system to monitor the quality and effectiveness of communications interventions

(a) The system should include the use of monitoring information at various levels for constant improvement of communication activities.

(b) Provide templates and inputs which will enable the ECSU and PIU communications staff to produce six-monthly monitoring reports.

(c) Develop a mechanism to forecast and manage likely communication crises before they occur.

Detailed Terms of Reference (TOR) for the assignment can be accessed at

https://nimc.gov.ng/docs/adverts/Final_TOR_Template_for_Communication_Strategy_Consultant_Firm.pdf

https://nimc.gov.ng/adverts-tenders

(4.0) REPORTING, LOCATION AND COMMENCEMENT The firm shall report to the PIU Coordinator who shall report to the Director General, National Identity Management Commission (NIMC) in Abuja. The commencement of the services shall come into effect on the date of the notice to the firm instructing the firm to begin carrying out the services.

(5.0) SUBMISSION OF EOI DOCUMENTS The National Identity Management Commission now invites eligible Consulting firms/ Consortium to indicate their interest in providing the services. Interested Consulting firms/ Consortium should provide information demonstrating that they have the required qualifications and relevant experience to perform the services (brochures, description of similar assignments, experience in similar conditions, general qualification and number of key staff and so forth).

Attention is here drawn to Section III, paragraphs, 3.14, 3.16, and 3.17 of the World Bank’s “Procurement Regulations for IPF Borrowers” July 2016, revised November 2017 and August 2018 setting forth the World Bank’s policy on conflict of interest.

A Consultant will be selected in accordance with the Quality and Cost Based Selection (QCBS) method set out in the Consultant Guidelines.

Further Information can be obtained at the address below during office hours i.e. 9.00 a.m. to 4.00 p.m. (Local time). Request for Further Information by Email should be to: nkoyo.iwok@nimc.gov.ng OR nimcid4d@nimc.gov.ng

Interested firms are to submit two (2) bound copies of their Expression of Interest documents in a sealed envelope and addressed to:

DGM/Head of Procurement, National Identity Management Commission (NIMC), 11 Sokode Crescent, off Dalaba Street, Zone 5 Wuse, Abuja Nigeria

And clearly marked with “CONSULTANCY SERVICES TO DESIGN THE PROJECT GRIEVANCE REDRESS MECHANISM (GRM) FOR THE NIGERIA ID4D PROJECT”. Furthermore the reverse of each sealed envelope should bear the name and address of the firm, and submitted not later than 4.00pm local time on the Friday 7 May 2021.

SIGNED: NATIONAL IDENTITY MANAGEMENT COMMISSIO

National Identity Management Commission (NIMC)- Request For Expression Of Interest For Consultancy Services To Develop A Comprehensive Communications Strategy For The Nigeria ID4D Project

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